The launch of the Public chair for NCP in recycled local plastic, with a cushion in salmon skin from
Norskin og Re, with foam based on kelp from Agoprene, is a brilliant example of a Norwegian collaboration that has resulted in an extremely environmental product with potential for high-end markets around the world. The end product helps strengthen NCP's focus on sustainable and environmentally friendly products and we at NCP have great faith in the product and in developing the collaboration further, says Svein-Erik Hjerpbakk, CEO at Nordic Comfort Products AS.

The timing is good. There has never been a better time to do something as transformative as this
within sustainability and circular economy. Here, both plastic and bio-based resources from the sea are reused and utilized in a way that creates high value. At the same time, we extend
the life cycle of the resources that solve some of the challenges we face in the green world
the shift. Yes, finally Norskin Public is in the furniture business, literally, says one proudly
Michal Meyer Nilssen, CEO of Norskin.

The foam in the chair is made from seaweed and kelp from the company Agoprene AS, - a start-up company started by Celine Sandberg that specializes in foam rubber made from resources from the sea. We are proud that our kelp foam is included in the project and we hope it can help scale up the cultivation of seaweed and kelp in Norway.
Scaling up the kelp industry will have a positive effect on biological diversity and
ecosystems in the sea. This project is an example of how finding environmentally friendly alternatives is not a challenge, it is an opportunity, says Celine Sandberg, CEO & founder at Agoprene.

A prototype will be shown at the Stockholm Furniture Fair, 7-11 February 2023.